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Client: Rubin Postaer Interactive, for their client American Century Mutual Funds, Kansas City, MO Project: The American Century Mutual Funds Web Site The Challenge: Architect the first-ever web presence for a mutual fund company HumanLogic was asked to architect and design a conceptual model and site architecture for the first version American Century Mutual Funds Web Site. Rubin Postaer Interactive in Los Angeles, CA was responsible for executing the site design. The site's purpose was to create an online repository for mutual fund information and education, for both current and prospective American Century account holders. One of the major goals was to encourage users to request prospectus information for the funds. The initial American Century Mutual Funds Web site. The HumanLogic Solution HumanLogic architected an easy-to-navigate site which supported multiple "points of view" with information specifically targeted to both current and prospective American Century account holders. The site featured novel mechanisms for allowing users to engage in "goal-centric" navigation, and a persistent toolbar that featured daily NAV (Net Asset Value) information for funds. The Results This site was spotlighted as one of the best mutual fund sites on the Web in the November 1996 issue of Worth magazine. The site now serves as the online channel for marketing American Century Mutual Funds. URL: http://www.americancentury.com