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Client: Sony Paramount Pictures, Los Angeles, CA Project: The Sony Soap Opera Web Site The Challenge: Evolve a television property into a new online merchandising channel The HumanLogic Solution HumanLogic was asked by Sony Pictures Entertainment to develop a conceptual model and site information architecture for the Sony Soap Opera Web site, as well as a site architecture for the two daytime dramas "TheYoung & the Restless" and "Days of Our Lives". HumanLogic worked with Rubin Postaer Interactive in Los Angeles to execute the site. The site's purpose was to create an online community for soap opera fans, encourage viewers to tune in to the show, and extend the Sony brand into the online environment by offering Sony-branded soap opera merchandise, both for sale and through an email coupon system. Sony also needed the design to be modular and flexible, so that Sony's staff could update and maintain the site themselves. HumanLogic architected a flexible, extensible and easy-to-navigate site, based on a single architecture that was leveraged across multiple television show sites.   The Sony SoapCity site home page, the launch pad for the sites for "The Young & the Restless" and "Days of Our Lives"   The home page for "The Young & the Restless" TV show. The Results This site resides as part of the Sony Station on the Web, and serves as Sony's online merchandising site for soap opera shows. HumanLogic's site architecture employed a singular navigation scheme based on minimal graphics. The site architecture was scalable, enabling the sites for each show to grow and expand as content and browser technology have evolved. URLs: http://www.spe.sony.com/soapcity/yr/ and http://www.spe.sony.com/soapcity/days/