Envision Product: User Experience for Founders (Available on Apple Books and Amazon Kindle)

Envision Product: User Experience for Founders
Envision Product: User Experience for Founders

by Karen Donoghue and Craig Newell, Principals, HumanLogic

Publication date: June 2021

Envision Product: User Experience for Founders is a short book for founders of early-stage startups and newly-minted product managers who need to design a new product and for whom user experience design is not an area of expertise. 

The book aims to provide concrete recommendations on new product design methodologies, equipping readers with knowledge about how to start designing, validating and de-risking product concepts. 

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TABLE OF CONTENTS

Introduction
1. The What and Why of your product
2. The Who: for whom does your product solve a problem?
3. Mapping the product journey
4. User experience flows
5. User experience impact on brand
6. User experience research
7. Growing UX in a startup environment
Conclusion: A few last words of wisdom
Appendix A: User-Centered Design Methodology
Appendix B: Templates

SAMPLE TEMPLATE DOWNLOAD

An example persona template from the book can be downloaded for free here: