by Karen Donoghue and Craig Newell, Principals, HumanLogic
Publication date: June 2021
Envision Product: User Experience for Founders is a short book for founders of early-stage startups and newly-minted product managers who need to design a new product and for whom user experience design is not an area of expertise.
The book aims to provide concrete recommendations on new product design methodologies, equipping readers with knowledge about how to start designing, validating and de-risking product concepts.
TABLE OF CONTENTS
1. The What and Why of your product
2. The Who: for whom does your product solve a problem?
3. Mapping the product journey
4. User experience flows
5. User experience impact on brand
6. User experience research
7. Growing UX in a startup environment
Conclusion: A few last words of wisdom
Appendix A: User-Centered Design Methodology
Appendix B: Templates
SAMPLE TEMPLATE DOWNLOAD
An example persona template from the book can be downloaded for free here: