by Karen Donoghue and Craig Newell, Principals, HumanLogic
Publication date: Updated April 2024 (Version 1.4)
Envision Product: User Experience for Founders is a short book for founders of early-stage startups and newly-minted product managers who need to design a new product and for whom user experience design is not an area of expertise.
The book aims to provide concrete recommendations on new product design methodologies, equipping readers with knowledge about how to start designing, validating and de-risking product concepts.
TABLE OF CONTENTS
Introduction
1. Deciding on what problem to solve
2. The What and Why of your product
2. The Who: for whom does your product solve a problem?
3. Mapping the product journey
4. User experience flows
5. User experience impact on brand
6. User experience research
7. Growing UX in a startup environment
Conclusion: A few last words of wisdom
Appendix A: User-Centered Design Methodology
Appendix B: Templates
SAMPLE TEMPLATE DOWNLOAD
An example persona template from the book can be downloaded for free here:
WHAT FOUNDERS ARE SAYING ABOUT THE BOOK
“As the co-founder of a SaaS startup, reading “Envision Product: User Experience for Founders” provided the clarity and confidence I needed to effectively develop our product’s user experience and journey.
It’s a friendly quick-read resource that speaks directly to the founder, whether you’re embarking on the initial planning stage or looking to confirm that your current approach is positioned for success.”
Lisa Pscolkoski
Co-FOUNDER and CHIEF OPERATING OFFICER
WHAT PRODUCT MANAGERS ARE SAYING ABOUT THE BOOK
“This book is a great resource for Product people! Reading “Envision Product: UX for Founders” has proved very helpful in my new job as a Director of Product Management.
Though I am an experienced Product Manager, I don’t have a UI/UX resource on my product right now, and this book has helped to inform my understanding of user-centric approaches and my thinking in how to develop new products. I would highly recommend it for anyone who builds product.”
Andreea Wilcox
DIRECTOR OF PRODUCT MANAGEMENT